In 1868, Christopher Latham Sholes, Carlos Glidden and Samuel W. Soule introduced the first typewriter. When we at AcharyaShri Inc. came across this information our history fetish immediately took over our personalities and we delved deeper into the story of typewriter launch and how the founders dealt with it and we certainly came out with three pearls which our modern businesses may use.
These lessons may not be new but the typewriter story certainly proves that these fundamentals are as valid today as they were 150 years ago.
1) First failed design of typewriter was sluggish, it was just a crude machine that was way far from the typewriters we know about. They had more resemblance to a sewing machine and people had to include their feet to complete the typing process. The device never gained public interest or commercial success.
First design is not end of story, the concept still hold the guts to change the way things were done in past.
2) The original more refined designs had words in alphabetical order which was putting the most common letters together resulting in jammed keys. Rearrangement was done and keyboard was change to QWERTY as we know it today. People had to master it first before using it.
Always focus on the final result of your product and not too much on the “user friendliness”. As we at AcharyaShri Inc. would have put it if we were consulting the founders: “People wanted to write letters, they did not want to use typewriters per se. Typewriters were just a tool to achieve something else.”
3) First finished typewriters found their way in market in 1874 through Remmington & Sons. But instead of grabbing them and making them ubiquitous instantly, the general public hated them and considered “mechanical writing” as an offensive thing to do. People simply ignored the typewriter and continued with the handwritten letters for a long time.
Don’t go back immediately to the drawing board if you get a bad review. Bad reviews does not mean bad product every time. Always read and comprehend bad reviews objectively and in an unbiased manner with an understanding of user’s circumstances. The problem does not always lies in product, it could be something else altogether.
In a nutshell, your new product must be user friendly but never on the cost of final result. If your product delivers best results, people will use it even if it has a high learning curve but people may take time in getting used to it, hence, have patience.
We generally feel happy over good reviews but instantly hit the panic button as soon as we get even one single bad review which may result in us hurting our product ourselves, hence again, have patience.
“The best capital an Entrepreneur can have is patience.”