What does going digital really mean

What does going digital really mean

Every company today is in a rush to arrive digital, but what does digital really mean?

Different business leaders have different implications of ‘going digital’, for some it is about technology, for others digital is an experience to bridge the gap with customers. 

There is not any clear universal definition about what digital is, and in absence of clarity, defining common goals across organization could be an arduous task leading to an unsystematic approach, delayed decision making and thus substandard performance. 

A business leader must be aware of the potential benefits that being digital can bring to their organization and should formulate meaningful digital strategies for long-term success of business by defining the “digital” applicable to their business model.

  “Digital does not mean a thing but it is a way of doing things”.

 To understand this statement in broader aspect ‘going digital’ can be divided in three possible attributes:

  • To identify new business avenues and possibilities.
  • Enhancing customer experience.
  • Defining and tracking KPIs (key performance indicators)

 

To identify new business avenues and possibilities.

The only thing that is constant is change, change is to focus all of your energy, not on fighting the old, but on building the new.

Being digital is one such paradigm shift in the methodology in which marketing of business is carried now. Hence, the method requires carrying a pragmatic approach where constant re-examining of the entire process of carrying out business and recognizing the potential cornerstones of value is required.

Digitization empowers different companies to attain different goals through available data on customer feedbacks, responses and changing patterns.

Being digital means being acquainted with how customers decisions evolve over time, their desires and aspirations.That means comprehending how customer behavior and expectation evolve inside and outside your business, assisting entrepreneurs to remain synonymous with the prevalent trend.

 

Enhancing customer experience.

Enhanced customer experience at all levels can be achieved by deploying digital processes capable of delivering best possible experience for customers across all components of business process.

Digital is not just delivering a one-of customer journey. It is about a perpetual procedure where processes and capabilities keep evolving based on inputs from the customer. The rise in structured customer feedbacks in turn generates a lot of ideas which gives brand an enhanced concept about their customer’s wants and desires.

Better served customers gives companies an opportunity to design creative customer interactions for opening avenues to unlock new potential in the same value chain. 

 

Defining and keeping a track record of your key performance indicators (KPI).

A successful digital strategy requires an effective execution plan. KPIs or key performance indicators incorporates quantifiable parameters such as process tracking and progress measurements a company or organisation may employ to evaluate or differentiate performance levels over a period of time in order to achieve key business objectives.

The process of utilizing facts and statistics for faster and preferable managerial decision making and developing new alternatives for executing the identical tasks is fruitful in creating a substructure which is constructive in realizing a sustained progress and desirable
organisational goals.

Identifying Key Performance Indicators(KPIs) requires following prerequisites:

  1. An established organizational process.
  2. Relevant business objective for the process.
  3. Quantitative and Qualitative measures to attain the objective.


Digital is about realizing the potential at present. With campaigns like Digital India and e-governance an overdose of possibilities is at disposal, and business leaders need to develop a flourishing vision on how it can be used to capture value.